PEXA UK announces new Chief Growth Officer

By PEXA - March 7, 2024

Leeds, United Kingdom: PEXA UK today announces the appointment of Matthew Joy to the role of Chief Growth Officer at Smoove. He will take immediate responsibility for developing and growing the Smoove business following the departure of the outgoing CEO, Jesper With-Fogstrup, and will report into UK CEO, Joe Pepper.

Joy will join the business on a full-time basis after Easter, following a comprehensive handover process. He brings with him 35 years of experience working in the property market, having most recently been Sales & Marketing Director at property data and technology business TM Group.  Prior to this role, Joy held the same responsibility as one of three founding directors of Conveyancing Data Services from 2010 onwards.

He will take direct responsibility for seeking to improve the conveyancing experience for all Smoove customers.

UK CEO Joe Pepper commented: “I am delighted that Matt has chosen to bring his experience and knowledge to the PEXA group, and the Smoove team in particular.  We are very excited about the potential for growing the Smoove business and for developing a market-leading combined PEXA and Smoove proposition.  Matt is a well-known and hugely respected leader with a track record of developing innovative solutions to meet the needs of the property market, and I have no doubt he will live up to that record in his new role at Smoove.”

Joy added: “2024 will see me enter my 35th year working within the property industry and I am amongst a cohort of professionals committed to revolutionising the house buying process, making it simpler and more efficient than it is today. The PEXA group of companies are at the forefront of this drive for change and so when Joe presented me with an opportunity to contribute to their dynamic lineup of innovative projects through this role at Smoove, it was a really easy decision to make.”

PEXA continues to scale its proposition in the UK as it seeks to streamline the property transaction process. Having launched a payment system in September 2022, resulting in the UK’s first ever digitally enabled remortgage transaction, it has since established its UK headquarters in Leeds following its acquisition of conveyancing firm Optima Legal in December 2022. Most recently, in December 2023, PEXA completed the acquisition of Smoove, providing access to more than 75 conveyancer firms through Smoove’s conveyancer platform, in addition to another 2,100 firms through Smoove’s role arranging panels for lenders across the UK market.




About PEXA

PEXA is a world-leading ASX-listed digital property exchange platform and property insights solutions business. Since 2013, PEXA has facilitated more than 16 million property settlements through the PEXA Exchange in Australia, with 89% market reach, and in 2022 PEXA launched in the UK. Today, the PEXA Group of companies includes: .id (Informed Decisions), Value Australia and Land Insight, which deliver digital insights and property solutions that help government, financial institutions, banks and property practitioners to unlock the future value of property; with the addition of Optima Legal and Smoove broadening PEXA’s e-conveyancing footprint in the UK.

For more information, please contact:

Dan Pike – Senior Director MHP Group
M: +44 (0)7738 837852

Danielle Tricarico – Head of Corporate Affairs, PEXA
M: 0403 688 980

Last updated: 07/03/2024

PEXA is the trading name of Digital Completion UK Limited.
Registered Office: 5th Floor, West One, 114 Wellington Street, Leeds, LS1 1BA.
Registered in England and Wales. Company No. 12830944.
VAT Registration Number: GB 455 8225 75

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